Packaging Surface Graphics Development

After some feedback that the blue I chose would't be very legible against the black label so I experimented with some different options and I decided to go with an aqua blue to keep with the bright strong colours theme of my brand.

Here are my three cheeses with their surface graphics for the top label. I wanted a very simple and rustic look that would tell my target customer straight away what the product is. I have included a '100% British Ingredients' label to add some incentives and also the word 'organic' to make the product look more premium.

This is the back of the Brie packaging so far that has all of the nutritional, recycling, contact and company details required. I think it is in an organised design and I have included a lot of information while keeping to the design of the front graphics. I have included a small paragraph about the product and the company to give a little history and information to the customer.

Here is the Wensleydale surface graphics - I have kept to the same layout but have changed a few elements to fit within the new shape - it is a smaller product so I have removed the paragraph about the product as it is already on the front.

After some feedback that my stilton vessel should have a rounded edge I went back and made a new vessel and began thinking about it's layout for the label and a triangle shape gives less surface area to work with.

 I think I'm going to go forward with the last one on the right as it allows both the logo and the product name to be a larger size and the additional features to be visible while keeping to a similar layout to the other two cheeses.

Finalising BRIE packaging

Here is the front and back of the packaging with the pattern behind to show what it would look like. However, I received some feedback that the graphics are all a little to close to the edge of the black circle and could look unprofessional. There were sections of the nutritional facts paragraph that were in bold but when I did a test print it was quite blurry so all the text is in regular.

 I decreased the size of the graphics to have a border around the edge.

Here is the finished BRIE graphics with all of the necessary information and after a test print, I think that it works well as a label for my cheese packaging.

Finalising WENSLEYDALE packaging

For the wensleydale packaging I had a square area instead of a circle so I needed to rearrange the elements to suit this new shape. I initially tried this version of two columns but it felt to busy and had to much of the same information as the front label.

 I then moved the product description to the front label as there was a lot of extra space available. This allowed the font size of the company description to be increased and the contact details to be moved to the bottom of the label, like with the BRIE label.

Here are the finished labels with the margin amendment, bold text removal and the addition of the product weight and best before date. I think it is an informative and has a high end appearance that I think upscale deli foods market would be attracted to.

Finalising STILTON packaging

The stilton graphics were a bit more of a challenge as the triangle shape gave less room. I initially tried this layout removing the product description and contact details. However once printed the text was incredibly small and far too busy.

Here is the final STILTON labels. I removed the company details paragraph to allow the nutritional and ingredients font to be larger. It is not in a table format which also saves a lot of space and lets everything left on the label to be bigger and clearer. I think it is the best layout option for the shape but there isn't an equal margin which could look untidy.

Finalising CHEDDAR AND ONION packaging

For an additional product I have designed the labels for another cheese 'cheddar and onion'. This was the first layout option for the back label. However, this is far too cramped and would look unprofessional for my high end market.

Here is the final CHEDDAR AND ONION labels with a similar layout to the WENSLEYDALE label but without the contact details and the barcode and symbols have been moved to the bottom. It is a very small label making the text quite small but it should still be legible.